In 1996 it began, and during my first few years in the natural food industry, I started Idealorganics. It was an organic clothing company and awareness movement directed at exposing how much toxic pesticides and dyes the conventional cotton/garment industry used(s). I knew conventional food crops were heavily sprayed and when I realized cotton (the stuff we wear AND eat) was one of the worst, I was stunned. I continued to work in the industry while learning more and more about organics and natural food. I will soon be relaunching Idealorganics as an organic clothing line, please stay tuned! Thanks, Ramie